In a strategic move, Stake has joined forces with the International Tennis Federation (ITF) to establish its presence as the official betting partner for two illustrious tennis events – the Davis Cup and Billie Jean King Cup. The partnership signifies a significant milestone for Stake as it aligns with the esteemed ITF, showcasing its commitment to responsible and regulated betting.
Stringent Due Diligence and Compliance
Before finalizing the agreement, the ITF rigorously conducted due diligence to ensure Stake adhered to its stringent betting sponsorship regulations. The comprehensive scrutiny followed guidelines set in collaboration with the International Tennis Integrity Agency, emphasizing the importance of maintaining the integrity of the sport.
Stake’s Broadening Sports Portfolio
Stake’s partnership with the ITF adds to its extensive list of sports partnerships. Previously, Stake emerged as the principal partner for Mumbai City FC in August 2022 and extended its reach to the European Cricket Championship. Notably, Stake’s recent venture into Formula 1 with Alfa Romeo’s rebranding as Stake F1 Team demonstrates the platform’s diverse sports engagement.
A Century-Old Institution Meets Cutting-Edge Betting
The ITF, established over a century ago in 1913, embodies a legacy dedicated to fostering the long-term sustainability and growth of tennis. The collaboration with Stake was facilitated, in part, by Sportradar, the ITF’s sports data partner and collaborator with the ATP Challenger Tour.
Stake’s Vision for Tennis Promotion
Expressing enthusiasm about the partnership, Stake’s Co-Founder, Edward Craven, highlighted the company’s excitement for the opportunity to elevate the sport. Stake’s Chief Marketing Officer, Akhil Sarin, echoed these sentiments, expressing pride in becoming the official betting partner for the Davis Cup and Billie Jean King Cup. Sarin emphasized their commitment to promoting tennis on a global scale and teased upcoming exciting initiatives throughout the tennis calendar.
Global Recognition for Stake’s Endeavors
Stake, currently offering crypto betting services in specific regions, restricts itself to fiat bets in the UK. However, the company’s expanding portfolio and strategic alliances solidify its position as a major player in the online and crypto betting landscape, with the ITF collaboration marking another milestone in Stake’s journey towards global recognition and influence.
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