The Kelly Criterion, as applied to sports betting, is a mathematical formula that provides a guideline for determining the optimal proportion of a betting bankroll to wager on a specific bet.
Its primary objective is to maximize long-term growth while simultaneously minimizing the risk of ruin or total bankroll loss.

By considering the odds, perceived probability of winning, and the current bankroll, the Kelly Criterion offers a data-driven approach to stake sizing, seeking to balance risk and reward.
Here, we’ll explore how this powerful tool can potentially maximize your long-term profits while managing your exposure to the risk of a total bankroll wipeout.
It’s important to note, however, that the Kelly Criterion is a double-edged sword and should be used with caution. It is not recommended for novices who do not have a good handle on how to assess betting value and opportunities.
What is the Kelly Criterion?
The Kelly Criterion is a mathematical formula used to calculate the ideal percentage of your bankroll to wager on a single bet. It aims to optimize your bet size, maximising long-term growth while simultaneously reducing the chance of completely depleting your capital.
It takes into account not just the odds offered by bookmakers, but your own assessment of the probability of winning the bet.
Originally, the Kelly Criterion was not developed to aid in seeking an advantage in sports betting markets, but for use in cryptography, a testament to its mathematical validity.
How the Kelly Criterion Works
The Kelly Criterion’s formula is as follows:
f = (bp – q) / b
Where:
- f is the optimal fraction of your bankroll to bet.
- b is the decimal odds offered by the bookmaker, minus 1.
- p is your estimated probability of winning the bet (expressed as a decimal).
- q is the probability of losing the bet (equal to 1 – p).
It’s important to use decimal odds when calculating the Kelly Criterion.
Key Elements of the Kelly Criterion
There are several key concepts related to the formula:
- Bankroll: The total amount of funds available for betting. The calculated bet size should always be a fraction of this amount.
- Edge: You must have a clear and verifiable edge over the bookmaker. You must be able to identify and quantify this edge by making good estimates of your probability of winning. Without an edge, the Kelly Criterion will be ineffective.
- Probability: The probability of winning is your assessment of how likely an outcome is to happen, given your own analysis.
- Stake Sizing: The Kelly Criterion calculates a specific fraction of your bankroll for each specific opportunity, based on the estimated probability of winning.
Benefits and Drawbacks
We’re always working with imperfect information in sports betting, but the Kelly Criterion gives us some betting structure. There are pros and cons for using it:
Pros
- Maximizes Long-Term Growth: Theoretically, the Kelly Criterion leads to the highest rate of capital growth over time.
- Controls Risk: By optimizing bet sizing, it helps to avoid overly aggressive wagering.
- Data-Driven: It provides a structured, mathematical approach to bet sizing, minimizing the effects of emotional betting.
Cons
- Volatility: The Kelly Criterion can result in significant volatility, leading to substantial fluctuations in your bankroll.
- Drawdowns: Significant drawdowns are not uncommon, and a good understanding of risk assessment is needed to manage this.
- Probability Estimation: If your probability of winning is inaccurate, the Kelly Criterion can result in poor results and a greater risk of ruin.
So, it’s not suitable for all bettors and for use in all betting contexts. Its effectiveness depends on your ability to reliably assess the chances of success, your tolerance for risk, and the accuracy of your estimates.
Modifying the Kelly Criterion – The Fractional Kelly
Many punters apply modifications that can enhance the effectiveness of the strategy. One such modification is known as the Fractional Kelly. This can be used due to the high volatility associated with the full Kelly Criterion.
This is a staking modification, involving using a smaller fraction of the suggested stake (e.g., half-Kelly, quarter-Kelly). It’s a useful method for moderating the risk and reducing the chances of significant losses.
Conclusion
The Kelly Criterion is a valuable tool for sports bettors looking to optimise their bet sizes for maximum long term growth.
However, it should only be applied if you have a solid understanding of the inherent risks, can accurately quantify your edge, and are capable of effectively assessing the probability of winning.
Meeting these requirements will ensure that you are using the tool responsibly, and that you are not overly exposed to large and potentially catastrophic drawdowns that may lead to risk of a full bankroll loss.
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