One of Peru’s oldest and most renowned football clubs, FBC Melgar, has confirmed Stake.com as its official sponsor for the 2025 season. This partnership is particularly significant as it marks the first time a single sponsor will support all three categories of the club: the men’s, women’s, and Liga 3 teams.
Stake’s Commitment to Peruvian Football
Under the agreement, Stake.com’s logo will feature prominently on the kits of all FBC Melgar teams. Diana Otálora, LATAM Manager at Stake, stated that the partnership reflects a shared dedication to passion and excellence in football. She explained that Stake is proud to collaborate with a historic club like FBC Melgar. Emphasizing that this partnership reinforces the company’s efforts to connect with sports communities in Latin America and contribute to their growth.
Otálora also highlighted the alignment of this partnership with Peru’s evolving regulated gambling market. Noting that Stake aims to promote football development across all levels within the region.
Engaging FBC Melgar Fans
Stake has already started offering incentives to FBC Melgar supporters, known as the “Rojinegros.” Fans have been provided with free bets on Stake’s Peruvian platform to enhance their engagement with the sport and amplify their matchday excitement.
Strengthening Stake’s Presence in Latin America
The sponsorship is part of Stake’s broader strategy to expand its presence in Latin America, a region with a passionate and engaged sports culture. Stake’s recent signings of global ambassadors, such as former Argentine footballer Sergio Agüero and UFC champion Alex Pereira, underline the brand’s commitment to connecting with younger, tech-savvy audiences.
FBC Melgar’s Perspective
Ricardo Bettocchi, Administrator of FBC Melgar, expressed his enthusiasm for the partnership. Noting that the collaboration with Stake reinforces the club’s position as a leading figure in Peruvian and South American football. He explained that having the backing of an international brand demonstrates confidence in FBC Melgar’s vision. Furthermore, it is a critical step in strengthening all its teams. Bettocchi added that the partnership would bring significant benefits to the institution and the wider “rojinegra” community.
Stake’s Growing Global Influence
As a leader in the online betting industry, Stake has gained prominence through its digital-first approach. This resonates with the younger generation. Already well-established in Europe and North America, Stake’s partnerships and ambassador programs are helping to solidify its reputation and presence in Latin America.
This partnership between FBC Melgar and Stake.com is set to bring mutual benefits. Combining the club’s storied legacy with Stake’s innovative and dynamic approach to sports sponsorship. Fans can look forward to an exciting season ahead as this collaboration unfolds.
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