BC.GAME Announced as New Principal Partner of Leicester City FC

Leicester City Announces Multi-Year Partnership with BC.GAME

Leicester City Football Club has secured a significant multi-year principal partnership with the renowned online gaming platform, BC.GAME. This deal positions BC.GAME as the front-of-shirt sponsor for the Men’s First Team starting from the 2024/25 season.

Key Highlights

• Principal Partner Announcement: BC.GAME becomes the principal partner of Leicester City’s Men’s First Team.
• Front-of-Shirt Sponsor: The gaming platform’s branding will feature on the front of the Men’s First Team shirts from the 2024/25 season.
• New Kit Release: The 2024/25 Adidas home shirts were available in stores and online from 6 July 2024.

Major Partnership Details

This partnership is one of the most lucrative in the club’s history. BC.GAME’s branding will be prominently displayed on Leicester City’s Men’s First Team and adult replica shirts, commencing from the upcoming season. The new home kit, designed by Adidas, will be officially launched at 9:00 AM BST on Saturday, 6 July.

King Power, a long-term partner, will continue to have a strong presence by becoming Leicester City’s new Training Wear Partner. Additionally, the launch of the LCFC Women’s home shirt and the announcement of their Principal Partner will occur on Saturday, 20 July. Ahead of the Barclays Women’s Super League season starting in September 2024.

About BC.GAME

BC.GAME is a community-based online cryptocurrency gaming platform with a well-established presence in football. Notably, it partners with the Argentine Football Association and is actively investing in the burgeoning e-sports market. BC.GAME is committed to providing a safe and enjoyable gaming experience. Therefore they offer tools to help players control their gambling habits, identify problem gambling, and get help when needed.

Founded in 2017, BC.GAME has rapidly grown, driven by the increasing popularity of cryptocurrencies and blockchain-based applications. The platform supports various cryptocurrencies, including Bitcoin (BTC) and Ethereum (ETH). It leverages blockchain technology to ensure a transparent, fair, and secure gaming environment where outcomes can be independently verified.

Partnership Impact

The collaboration with Leicester City will see BC.GAME promoting responsible gambling through dedicated messaging within its partner inventory. This initiative aligns with BC.GAME’s commitment to social responsibility and player safety.

Official Statements

Leicester City Chief Executive Susan Whelan expressed her enthusiasm for the partnership. He said “We welcome BC.GAME to Leicester City – an opportunity to work with an innovative partner in a new category for the Club. As a leading global operator in a rapidly evolving environment, BC.GAME already has a history of successful relationships in sports. We look forward to the development of a mutually beneficial partnership.

The ability to attract high-value partners upon our return to the Premier League is vital to our determination to re-establish Leicester City among the game’s elite. To continue to invest in a competitive squad, and to ensure the best possible experience for our supporters.”

Rayne Davis, Director of Marketing and Affiliates for BC.GAME, added, “We are excited to join forces with Leicester City, a club with a rich history, a passionate fanbase, and authentic global appeal. This partnership represents a unique opportunity to introduce a new brand of exciting, safe, and responsible online gaming to new audiences. And we look forward to a successful collaboration.”

Looking Ahead

Leicester City returns to the Premier League for the 2024/25 season after winning the EFL Championship last term. The Foxes will kick off the new top-flight season with a home game against Tottenham Hotspur on Monday, 19 August 2024.