Who Are BC. Game’s Brand Ambassadors?

A few months back, we ran articles on the sponsorship agreements that Stake and Roobet have struck in recent years to grow their brands. Therefore, we thought it might be interesting to create a similar piece of content for some of our other reviewed platforms. Naturally, BC.GAME, founded in 2017, was an obvious choice, as it is one of the best-known crypto gambling sites operating today. Below, we tell you about the current most publicized ambassador partnerships that BC.GAME has going.

Leicester City FC.

In the first week of July 2024, Leicester City joined BC.GAME in a partnership that gets planned to last for several years. Founded in 1884 as the Leicester Fosse, this team changed its name to Leicester City in 1919, and in 2016, its squad won the Premier League title. It finished at the top of the EPL standings, ten points ahead of Arsenal, who ended the 2015/16 season in second place, with one point more of third Tottenham.

BC. GAME’s deal with Leicester City, which started in the 2024/25 season, put this famed crypto gambling brand logo on the shirt for Leicester’s Men’s First Team. The sponsorship deal worth $40 million was formed after BC. GAME’s collaboration with the Argentine Football Association ended. In the eyes of many, this agreement is somewhat of an iffy proposition for this gambling site, as the EPL and its teams have entered into a contract to voluntarily ban gambling companies, not featuring them as front-of-shirt sponsors from the 2026/27 season onward. Also, we should add that King Power, Leicester’s previous front-of-shirt sponsor, retains a strong presence with a new role as the Training Wear Partner but is leaving BC.GAME to take center stage.

The agreement not only brings BC. GAME’s branding to Leicester’s new Adidas home kits but also integrates responsible gambling messaging across Leicester’s platforms as the team enjoys reintroduction to the English Premier League. In a sense, this partnership celebrated the club’s re-entry into the Premier League, and it aligns with a broader trend of football clubs forming sponsorships with online betting platforms. To mark it, BC.GAME added a 200% Sports Bet Bonus valid up to the 26th of May 2025 via the use of the promo code BCLCFC.

Cloud9 eSports

Without question, Cloud9, or C9 is one of the most valuable eSports organizations based in Santa Monica, California, initially founded by Paullie and Jack Etienne, professional League of Legends competitors. It now has divisions for numerous eSports, and its teams have won three international championships.

BC.GAME and Cloud9 first teamed up in August 2022, and two years later, in August 2024, the pair decided to expand its promotional agreement, with Cloud9 rebranding its Dota2 team as BC.GAME Dota 2. BC.GAME also became an official partner for the Cloud9 Counter-Strike 2 team. That is the first North American team to win a Major in Counter-Strike: Global Offensive, at the 2018 ELEAGUE Boston.

This collaboration BC.GAME and Cloud9 collaboration has offered fans of both exclusive engagement opportunities. BC.GAME now supports Cloud9’s initiatives in CS 2 and Dota 2, creating unique betting experiences that tie into Cloud9’s matches in both competition types. Cloud9 will look to benefit from this pairing by trying to grow its fanbase using BC.GAME for further brand expansion in the digital entertainment sector.

Pre BC. GAME’s execs, this deal will redefine how eSports and crypto gambling function. It is a prime tactical move for these two sides. On top of this, its timing is ideal. We say this because it came at a time when Cloud9 decided to renew its Dota 2 focus.

Jason Derulo

Jason Joel Desrouleaux, better known under his artistic name Jason Derulo, often stylized as Derülo is an American singer who has sold more than two hundred and fifty million singles globally, attaining fourteen US platinum singles. He began his solo career in 2009 and got massive attention through his May 2009 debut single Whatcha Say.

In September 2024, BC.GAME has announced that this multi-platinum artist has entered this platform’s ambassador fold, and his energetic persona will be used to boost excitement in BC.Game. This partnership will feature live gaming events where Derulo will engage with fans, directly. He will attend meet-and-greet events, and this agreement comes to boost BC. GAME’s recent 4.0 update, which improved this site’s user experience with a novel/better interface and new features.

According to Jack Dorset, BC. GAME’s CEO, Derulo’s impact on the entertainment industry clearly makes him an ideal ambassador for his brand and it symbolizes the shift in the iGaming sphere, where entertainment and gaming/betting interact deeper and deeper, and in innovative ways.

The financial specifics of this collaboration have not been made public, but we assume that it cost BC.GAME a pretty penny.

Lil Pump

At around the same time, the news broke that BC.GAME had gotten in bed with Jason Derulo. This crypto casino and sportsbook sent out a press release that it joined forces with American Rapper Lil Pump, who gained prominence at the end of the last decade through the SoundCloud rap scene. He became popular with hits like Gucci Gang and I Love It.

Lil Pump has shown great enthusiasm for working with BC.GAME and his role will be similar to that of Jason Derulo and BC.GAME will try to use Pump’s extensive social media reach through tailored content and events to gain new users.

Lil Pump has stated that – This Ain’t Your Average Collab! It will blend Lil Pump’s unapologetic vibe with the high-end services that BC.GAME provides for casino and sports gambling. The press releases for this agreement have tried to paint a picture of Pump on the deck of a neon-lit casino. It also noted that BC.GAME users can expect exclusive Lil Pump content. That includes things like events that will help to make BC.GAME gamblers feel like they are backstage at a Pump concert and what they call mind-blowing giveaways. What these are, we will have to wait and see.

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